Over the past decade webinars have become recognized as, arguably, the best way to reach and engage an audience. Webinars are a powerful tool in any business arsenal. About 2/3rds (above 60%) of B2B Marketers declare that webinars are the most effective or among the top content marketing strategies available
If you’re thinking about best practices for attracting new clients and growing your business here are 9 benefits for hosting your own webinar.
1. Hosting webinars develops authority and trust
Hosting a webinar allows your business to showcase its expertise, industry knowledge, abilities, skills, products and services. Your webinar also benefits from the human element – allowing you to put a real face to your business, helping your audience to engage with and even become emotionally invested in your business.
2. Webinars create business relationships
The benefit of speaking to a group of potential prospects through a webinar is it allows your prospects to get to know you on a much deeper level than what could possibly get accomplished in a 30 second commercial at a networking event. After all, people don’t do business with companies. People do business with people. In a webinar you have the time to allow your attendees to get to know you as a person, like you and trust you from the insights and content you share.
3. Interactive webinars help you understand your target audience
Through your interactive question and answer segment webinars allow your business to get to know your target audience, their needs and their greatest challenges. In doing so, you can develop a real understanding of what motivates your audience, allowing you to tailor your products, services and advice to match.
4. Holding webinars raise brand awareness.
Webinars allow you to easily promote your business – especially when you are delivering high quality content during the webinar and not simply using it as a sales pitch presentation. With virtually no additional overhead to factor in, the business promotion afforded by hosting a webinar is also incredibly cost-effective. You can skyrocket your business exposure and reach for no or very little financial outlay.
5. Hosting webinars are affordable.
Conventional meetings, seminars and conferences have one thing in common – they’re expensive to arrange. Thankfully, your webinar benefits from the low-costs associated with internet broadcast – requiring little more than a broadband connection, microphone and webcam to get started.
6. Webinars can be re-purposed.
Once you’ve presented your webinar, you can repurpose your script to provide extra value to those who couldn’t attend. By converting your presentation into an eBook or blog post series, you can create a permanent benefit from hosting the webinar – allowing you to share your webinar content in a fresh and engaging new way.
7. Webinars can be recorded.
In repurposing your content, you also allow your audience to relive your content – and video recordings of the event help your audience to analyze and understand your content as thoroughly as possible. Unlike traditional conferences, it’s extremely easy (and cost-effective) to record your entire webinar – and your audience will thank you for it!
8. Webinars can be an added revenue stream.
If your business has a large audience, or a business is speaking about a hot industry related topic, it can be simple and effective to set-up a paid webinar event or even offer recorded downloads to be purchased. As long as your webinar is packed full of genuine value for your customers, parting with a few dollars to attend your webinar is completely reasonable. With unlimited capacity for attendees, your business can quickly generate a lucrative revenue stream.
9. Webinars build your list and generates qualified leads.
Sign-up forms for your webinar allow you to collect lead information – from email addresses to job titles. Best of all, the information and education you provide in your webinar serves to qualify your audience, informing them about your products, services and expertise – and creating the perfect sales lead in the process.
These webinar benefits reflect the power of hosting your own online webinar – allowing you to boost your revenue, minimize your costs and develop lucrative relationships with clients, customers and industry-leaders.