Cisco Rebrands/Revamps Webex Collaboration Products

There are days when it is really hard to stay ahead of the curve. I just finished posting a big rant about WebEx Event Center functionality when my inbox was suddenly filled with news announcements and commentary about WebEx.

Cisco issued a press release today announcing changes to its suite of web collaboration products. The very first thing that caught my eye is that the product marketing group has FINALLY dropped the novelty capitalization of the product line. What had been WebEx is now Webex. Hallelujah. This now puts them in direct trademark competition with Webex heavy machinery rollers, but I don’t think there will be much crossover product confusion between customers of Cisco and Maxcess.

Cisco is betting hard on video meetings as the primary business application of the moment. If you go to the new Cisco Webex products page, you see an emphasis on Webex as a way to go “From meeting, to brainstorming, to sharing with the whole team.” Today’s press release shared that Cisco Spark is now rebranded as Webex Teams. Webex Meetings is now firmly focused on video meetings, with meeting participants “strongly encouraged” to turn on their camera upon entering an online session. The associated marketing image of the interface features 25 speakers (Cisco says you can now have up to 75 on-camera participants and up to 1000 viewers in a Webex Meeting).

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