Webinar vs Webcast – 2018 Update

Every so often, I take a look at terminology preferences in our industry. A great way to get a quick macro-level feel for usage is to track Google searches for “webinar” and “webcast” using the Google Trends analytic tool. Here are my results as of January 15, 2018. I set my timespan for 5 years, so as to smooth out any temporary anomalies.

As you can see from the overall comparison graph, “webinar” continues to grow in common usage, while fewer and fewer searches look for “webcast.”

webinar vs webcast 5-year search trend

The webinar line is in red and the webcast line is in blue. The sharp drops correspond to Christmas each year… a common result for business-related search terms.

The worldwide usage map shows a fascinating regional distinction:

webinar vs webcast by region

If you want to do business in China, “webcast” is the term to use.

And finally, I did a quick listing of the top five geographies performing searches for each term:

top region searches webinar and webcast

I’m not sure what’s going on with webcasts in Sri Lanka, but if you want to ponder a real head-scratcher, take a look at what happens if you shorten the timeline to look for top regions searching for these terms over the last 12 months:

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