Food Packaging – Leveraging Interactive Packaging Technologies to Boost Consumer Engagement
With digitization and smartphone penetration growing rapidly, great opportunities for food brand owners and marketers are popping up. To satisfy these megatrends and create opportunities for food brands to differentiate, our featured speakers will show you how to take back control over your content, your budgets, and your data in the digital age. Constantia Interactive’s latest research reveals that 69% of German consumers would either buy or take a product off of the shelf if it offers interactive packaging features – and this webinar will show you how to leverage this to benefit you.
Webinar Type: Recorded
Thomas Schulz, VP Food & Group Marketing, Constantia Flexibles Group GmbH
Thomas Schulz is responsible for the Group & Food Marketing of Constantia Flexibles globally. He is in charge of all marketing activities on a global level with a focus on key innovations. Amongst these is Constantia Interactive, a digital solution that helps companies to expand the communication tools of brands and bring them to life with augmented reality technology. Before joining Constantia Flexibles, Thomas Schulz worked for several years as Brand Manager for Procter & Gamble across numerous different brands, including Braun, Always and Febreze, as well as on direct-to-consumer multi-brand projects like the Olympic partnership. He completed his studies in marketing and cultural studies at the Leuphana University Lueneburg in Germany and the Universitat Autonoma de Barcelona with an MA. Degree.
Hubertus Urbanski, Digital Innovation Specialist, Constantia Flexibles Group GmbH
Hubertus Urbanski is responsible for digital innovation at Constantia Flexibles. In this role, he overlooks the development of digital packaging solutions within the company. So-called interactive packaging allows smartphone users to dive into an augmented reality experience triggered by the packaging and provides brand owners new means of communicating with their customers. Mr. Urbanski has previously worked with startups on business development strategies and traveled through Europe as an IT consultant. He received his master’s degree in international business administration from Wirtschaftsuniversität Wien and a bachelor’s degree in information technologies from University of Applied Sciences Campus Wien.